A fresh chapter is beginning for a longtime Branson performance space — now rebranded as The Showroom at Branson Meadows. Previously known as the “Sun Showroom” and before that the “Tower Theatre,” the venue has a long legacy in Branson’s live-music ... read moreand entertainment scene.

Branson has long been celebrated for its live music and theater tradition, and venues like The Showroom at Branson Meadows aim to help keep that tradition alive — now refreshed with new creative leadership. The reopening under Matthew Boyce Entertainment signals a commitment to quality and family-friendly entertainment, which helps strengthen Branson’s appeal as a destination for visitors seeking live shows.

For locals and visitors alike, it means a renewed opportunity to catch top-tier performances in a venue with history, but with fresh energy and professional productions in a new and refreshed setting right in the heart of the Branson Meadows Shopping Center.