Beyond The Lens! in Branson, Missouri, is a unique interactive attraction that combines technology, pop culture, and entertainment. With over 150 engaging exhibits spread across 30,000 square feet, this venue offers an immersive experience for visitors of all ages. Guests can explore virtual reality games, escape rooms, and interactive exhibits that dive into topics ranging from Hollywood to social media trends, making it a one-of-a-kind destination.

A standout feature of Beyond The Lens! is the FlyRide, an immersive ride that simulates the sensation of flying over 22 iconic national landmarks. This multi-sensory attraction uses motion, wind, scents, and mist to create a thrilling yet educational journey, appealing to both children and adults. The FlyRide adds an exciting dimension to the overall experience, allowing guests to virtually travel across the country in a fun and innovative way.